Winner of the 'Healthy Brand of the Year 2024' award
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About us
Nutrition should be accessible, effective and safe for everyone. We blend experience with innovation, delivering products trusted by thousands of satisfied customers — and by us too.
Our Brands
supplements and healthy foods that help you smash your sporting and health goals
We support your health and fitness every day
We delight with outstanding flavour and premium quality.
We fuel the energy that powers your passions
We adapt to your lifestyle
Our story
We started our journey with dietary supplements, but we’ve always listened to your needs and feedback. Thanks to them, we’ve expanded our range, creating new brands designed for different goals and lifestyles. See how we’ve grown over the years.
1999
ALLNUTRITION was born from a passion for healthy living and sport. Our story goes back to the 1990s, when Mateusz Pazdan, a true physical activity enthusiast, spotted the need for a place where people could share their passion and experience. In 1999, Mateusz launched the Sports Discussion Forum, which quickly took off and became hugely popular.
ALLNUTRITION was born from a passion for healthy living and sport. Our story goes back to the 1990s, when Mateusz Pazdan, a true physical activity enthusiast, spotted the need for a place where people could share their passion and experience. In 1999, Mateusz launched the Sports Discussion Forum, which quickly took off and became hugely popular.
2000–2014
In 2000, the SFD.pl website launched, and soon after, we started selling dietary supplements. After years of building our expertise, we took on the challenge of creating our own brand. Our first product, the SFD NUTRITION protein supplement, hit the market in 2009. We listened to your feedback and kept pushing forward, gaining fresh experience along the way.
In 2000, the SFD.pl website launched, and soon after, we started selling dietary supplements. After years of building our expertise, we took on the challenge of creating our own brand. Our first product, the SFD NUTRITION protein supplement, hit the market in 2009. We listened to your feedback and kept pushing forward, gaining fresh experience along the way.
2015
Powered by fresh knowledge and experience, we decided to build a brand that would meet our customers’ highest expectations. And so, in 2015, a brand was born that quickly earned recognition thanks to its high-quality products and innovative solutions. Driven by the team’s commitment, ALLNUTRITION has become a byword for quality in the dietary supplement industry.
Powered by fresh knowledge and experience, we decided to build a brand that would meet our customers’ highest expectations. And so, in 2015, a brand was born that quickly earned recognition thanks to its high-quality products and innovative solutions. Driven by the team’s commitment, ALLNUTRITION has become a byword for quality in the dietary supplement industry.
2018
Driven by the ambition to bring innovative products to market, we created the FRULOVE brand in 2018. Our goal was to deliver healthy, tasty and natural products that fit perfectly into an active, healthy lifestyle. Thanks to our commitment and passion for creating exceptional products, FRULOVE quickly earned recognition in the market.
Driven by the ambition to bring innovative products to market, we created the FRULOVE brand in 2018. Our goal was to deliver healthy, tasty and natural products that fit perfectly into an active, healthy lifestyle. Thanks to our commitment and passion for creating exceptional products, FRULOVE quickly earned recognition in the market.
2019
With fans of healthy, tasty snacks in mind, we launched NUTLOVE in 2019. The brand’s products quickly won recognition thanks to their standout flavour and natural ingredients. Our team created an innovative brand that has become a byword for healthy, delicious snacks, perfectly suited to an active, health-focused lifestyle.
With fans of healthy, tasty snacks in mind, we launched NUTLOVE in 2019. The brand’s products quickly won recognition thanks to their standout flavour and natural ingredients. Our team created an innovative brand that has become a byword for healthy, delicious snacks, perfectly suited to an active, health-focused lifestyle.
2021
In 2021, in collaboration with Marita Surma-Majewska (DEYNN), we created a brand that quickly gained popularity thanks to unique products combining top quality with innovative solutions. ALLDEYNN has become a symbol of modern dietary supplements that support a healthy lifestyle and help you smash your sporting goals.
In 2021, in collaboration with Marita Surma-Majewska (DEYNN), we created a brand that quickly gained popularity thanks to unique products combining top quality with innovative solutions. ALLDEYNN has become a symbol of modern dietary supplements that support a healthy lifestyle and help you smash your sporting goals.
2021
That same year, we launched products under the FITKING brand, designed for customers who love sweet treats and savoury snacks. The idea was simple: to create products that bring our vision to life — products that delight the palate with bold, uncompromising flavour and make every moment of weakness feel justified with an outstanding ingredient profile.
That same year, we launched products under the FITKING brand, designed for customers who love sweet treats and savoury snacks. The idea was simple: to create products that bring our vision to life — products that delight the palate with bold, uncompromising flavour and make every moment of weakness feel justified with an outstanding ingredient profile.
2021
Without easing off, in 2021 we also introduced the world to the advanced PRO SERIES formulas, created for professionals and athletes who need maximum, all-round support to achieve their best sporting performance. Our target audience loved these products and reaches for our black packs every day.
Without easing off, in 2021 we also introduced the world to the advanced PRO SERIES formulas, created for professionals and athletes who need maximum, all-round support to achieve their best sporting performance. Our target audience loved these products and reaches for our black packs every day.
2024
We’ve caught our breath so that in 2024 we could bring you ALLNATURE — a brand that harnesses the power of natural ingredients to deliver healthy food for everyone. Created for anyone who wants to make the most of nature’s benefits. No preservatives, no colourings and no enhancers. In our products, you’ll find only the very best that nature has to offer.
We’ve caught our breath so that in 2024 we could bring you ALLNATURE — a brand that harnesses the power of natural ingredients to deliver healthy food for everyone. Created for anyone who wants to make the most of nature’s benefits. No preservatives, no colourings and no enhancers. In our products, you’ll find only the very best that nature has to offer.
Kolejne lata przyniosły nowe marki, kategorie i kierunki rozwoju. Niezmiennie najważniejsze pozostają dla nas potrzeby klientów, jakość produktów oraz otwartość na nowe pomysły.
Our Ambassadors
Experts and enthusiasts who not only use our products, but also share their knowledge with the whole community. Their experience helps us create solutions that truly deliver.
Marita Sürma
influencer and founder of the ALLDEYNN brand, known for championing healthy living
1.7 million followers
Michał Karmowski
personal trainer, actor, motivator and champion of healthy living
545K followers
Małgorzata Rozenek
television personality, author and family expert
1.5 million followers
Piotr Pająk
a globetrotting adventurer who visits countries all over the world and shares extreme adventures
360k followers
Robert Karaś
world-class triathlete, Guinness World Record holder and ultra-triathlon racer
355K followers
Natalia Grzyb
an active woman, coach and passionate healthy living enthusiast
111K followers
Krzysztof Piekarz
personal trainer and bodybuilder
66k followers
Agnieszka Świtek
an influencer promoting positive vibes and a healthy lifestyle
108k followers
Radek Słodkiewicz
IFBB World Champion, a legend of Polish bodybuilding, multiple medal winner and coach
75k followers
Justyna Czerwonka
Dietitian, champion of mindful eating and a healthy, active lifestyle
109 thousand followers
Adam Piwko
Coach and transformation specialist, helping you achieve the physique you’ve always wanted
100,000 followers
Trendy Dad
An influencer blending fashion with fatherhood and family style
150K followers
Marita Sürma
influencer and founder of the ALLDEYNN brand, known for championing healthy living
1.7 million followers
Michał Karmowski
personal trainer, actor, motivator and champion of healthy living
545K followers
Małgorzata Rozenek
television personality, author and family expert
1.5 million followers
Piotr Pająk
a globetrotting adventurer who visits countries all over the world and shares extreme adventures
360k followers
Robert Karaś
world-class triathlete, Guinness World Record holder and ultra-triathlon racer
355K followers
Natalia Grzyb
an active woman, coach and passionate healthy living enthusiast
111K followers
Krzysztof Piekarz
personal trainer and bodybuilder
66k followers
Agnieszka Świtek
an influencer promoting positive vibes and a healthy lifestyle
108k followers
Radek Słodkiewicz
IFBB World Champion, a legend of Polish bodybuilding, multiple medal winner and coach
75k followers
Justyna Czerwonka
Dietitian, champion of mindful eating and a healthy, active lifestyle
109 thousand followers
Adam Piwko
Coach and transformation specialist, helping you achieve the physique you’ve always wanted
100,000 followers
Trendy Dad
An influencer blending fashion with fatherhood and family style
150K followers
Marita Sürma
influencer and founder of the ALLDEYNN brand, known for championing healthy living
1.7 million followers
Michał Karmowski
personal trainer, actor, motivator and champion of healthy living
545K followers
Małgorzata Rozenek
television personality, author and family expert
1.5 million followers
Piotr Pająk
a globetrotting adventurer who visits countries all over the world and shares extreme adventures
360k followers
Robert Karaś
world-class triathlete, Guinness World Record holder and ultra-triathlon racer
355K followers
Natalia Grzyb
an active woman, coach and passionate healthy living enthusiast
111K followers
Krzysztof Piekarz
personal trainer and bodybuilder
66k followers
Agnieszka Świtek
an influencer promoting positive vibes and a healthy lifestyle
108k followers
Radek Słodkiewicz
IFBB World Champion, a legend of Polish bodybuilding, multiple medal winner and coach
75k followers
Justyna Czerwonka
Dietitian, champion of mindful eating and a healthy, active lifestyle
109 thousand followers
Adam Piwko
Coach and transformation specialist, helping you achieve the physique you’ve always wanted
100,000 followers
Trendy Dad
An influencer blending fashion with fatherhood and family style
150K followers
Quality you can trust
From day one, we’ve been committed to top quality — from choosing the finest ingredients to every stage of production. We create our products in collaboration with experts to give you the very best.
From day one, we’ve been committed to top quality — from choosing the finest ingredients to every stage of production. We create our products in collaboration with experts to give you the very best.
Why trust us?
•
Quality control at every stage: from raw materials to finished products
•
We build on the latest research and trends in nutrition.
•
You always know exactly what’s in our products.
•
rozwijamy procedury kontroli na kolejnych etapach produkcji
Your trust matters most to us, which is why we continually raise the bar and shape our offer to meet your expectations.
Your trust matters most to us, which is why we continually raise the bar and shape our offer to meet your expectations.
©2026 SFD S.A.
ALLNUTRITION
OUR STORES
©2026 SFD S.A.
ALLNUTRITION
OUR STORES
©2026 SFD S.A.
ALLNUTRITION
OUR STORES
Our Brands
supplements and healthy foods that help you smash your sporting and health goals
